UXMiles.com

UX strategy & design, freelance

User experience for digital & AI business transformations

I lead design tracks in challenging organisations and complex processes.
Collaborative and effective.





ux architect / designer
based in Amsterdam, NL
[email protected]

Projects designed

Construction, digital and ai

Empowering people to create the living spaces they need. Making it far easier to build sustainably.

FlatpackHaus.com

Modular data and ai

Improving data and information architecture for correct content and user valuable services. 

Inter IKEA

Helping car owners

The one stop app for car owners about everything related to their car. Combining data sources to help with maintenance.

LKQ

Streamlined global presence

Design, planning and estimation of global new brand site. Reduction of content and improved user goals.

Winner Best Interface and Navigation Ascend 2019
Nominee Best Corporate sites Dutch Interactive Awards 2019

Nouryon

Painting jobs-to-do

How to really help consumers with their DIY jobs they have to do in different countries.

User quote: “…as easy as IKEA…”

Akzo Nobel coatings

B2B portal for global local markets

Based on customer behaviours we defined interactions to improve customers’ business needs.

Results: fast adoption by customers and increased sales.

Heineken International

Financial services

Financial and trading services for consumers and professionals.
Using 'nudging’ to stimulate consumers to invest better.

Rabobank

Improve CMS setup and processes

Improved CMS structure and created a tool-kit for record breaking fast (local) brand site development.

Results: reduced effort to build and maintain brand sites.

Douwe Egberts MB 1753

beautiful
digital
world




Digital innovation
Understanding the context of change

Aligning stakeholders

I ensure cooperation, buy-in and alignment of diverse stakeholder groups.
Results: Increased user satisfaction.

TomTom

New services and content

Aligning all stakeholders with a collaborative design process to provide a site that meets expectations and still has a unified brand feel.

Winner Best insurance site NL WUA

DELA

Tangible Digital

I use a collaborative approach to make abstract data and processes tangible. Involving stakeholders to focus on the users and set direction with the development team. 

Contact

Het kan ook in het Nederlands…

UXMiles
UX Strategy and Design

Contactweg 47
1014 AN Amsterdam
The Netherlands