UXMiles.com
UX strategy & design, freelance
User experience for digital & AI business transformations
I lead design tracks in challenging organisations and complex processes.
Collaborative and effective.
ux architect / designer
based in Amsterdam, NL
[email protected]
Projects designed
Construction, digital and ai
Empowering people to create the living spaces they need. Making it far easier to build sustainably.
FlatpackHaus.com


Modular data and ai
Improving data and information architecture for correct content and user valuable services.
Inter IKEA


Helping car owners
The one stop app for car owners about everything related to their car. Combining data sources to help with maintenance.
LKQ
Streamlined global presence
Design, planning and estimation of global new brand site. Reduction of content and improved user goals.
Winner Best Interface and Navigation Ascend 2019
Nominee Best Corporate sites Dutch Interactive Awards 2019
Nouryon


Painting jobs-to-do
How to really help consumers with their DIY jobs they have to do in different countries.
User quote: “…as easy as IKEA…”
Akzo Nobel coatings
B2B portal for global local markets
Based on customer behaviours we defined interactions to improve customers’ business needs.
Results: fast adoption by customers and increased sales.
Heineken International


Financial services
Financial and trading services for consumers and professionals.
Using 'nudging’ to stimulate consumers to invest better.
Rabobank
Improve CMS setup and processes
Improved CMS structure and created a tool-kit for record breaking fast (local) brand site development.
Results: reduced effort to build and maintain brand sites.
Douwe Egberts MB 1753


beautiful
digital
world
Digital innovation
Understanding the context of change


Aligning stakeholders
I ensure cooperation, buy-in and alignment of diverse stakeholder groups.
Results: Increased user satisfaction.
TomTom
New services and content
Aligning all stakeholders with a collaborative design process to provide a site that meets expectations and still has a unified brand feel.
Winner Best insurance site NL WUA
DELA


Tangible Digital
I use a collaborative approach to make abstract data and processes tangible. Involving stakeholders to focus on the users and set direction with the development team.

Contact
Het kan ook in het Nederlands…
UXMiles
UX Strategy and Design
Contactweg 47
1014 AN Amsterdam
The Netherlands
email: [email protected]